The project's main objective is to raise the profile and encourage the recognition of the fundamental importance of teaching in higher education institutions and the general community, in this case through educational tourism. The project adopts a range of qualitative research methodologies to achieve the following outcomes:

1. a greater basis for communication about pedagogy between scholars and industry
   
2. reinforcement of the qualities of educational tourism as a robust lifelong learning provider
3. strengthening of the role and participation of academia in industry-based pedagogical decision making
4. enhancement of the learning experience of tourism for tour participants as an academic as well as leisure activity.

Project team: Associate Professor Susan Broomhall (UWA), Tim Pitman (UWA)  and Dr Elzbieta Majocha (UWA).

Activity period	Activity	Status/outcome
Jul - Oct 2007	• Survey and analysis of lifelong learning and adult education policies in the government and higher education sectors of Australia • Scholarly research survey	Completed. Peer-reviewed article accepted for publication: Pitman & Broomhall 'Australian universities, generic skills and lifelong learning ' , International Journal of Lifelong Education, (forthcoming 2009)
Nov - Dec 2007	• Preliminary meeting with educational tourism providers to discuss project parameters and design	Completed
Jan - Feb 2008	• Survey instruments designed • Academic and educational tourism providers staff interviews designed	Completed
Mar - Apr 2008	• Roll out of online surveys for academics and tour participants • Interviews with academic scholars and educational tourism providers • Transcription of interview data	Completed
May - Jun 2008	• Interviews with academic scholars and educational tourism providers • Transcription of interview data • Online surveys close end June	Completed
Jul - Aug 2008	• Interview transcription and analysis • Survey analysis	Completed
Sep - Oct 2008	• Scholarly research review • First draft of report to educational tourism providers prepared	Completed
Nov- Dec 2008	• Finalise and release report to educational tour operators • Prepare first draft of Report 2 to academic scholars	Completed • Educational tourism provider report: 'Report 1: Educational Tourism Survey – report to tourism providers'
Jan - Feb 2009	• Receive educational tourism provider feedback on Report 1 • Integrate feedback and release Report 2 • Call for expressions of interest for university workshops
Mar - Apr 2009	• Schedule university and operator workshops • Conduct university and operator workshops
May - Jun 2009	• Prepare and release final report (Report 3) for publication on website • Prepare and release final report for ALTC • Write-up of scholarly articles for publication